Introducing Histar: The Premier Fishing Tackle Brand from China

Originating from Weihai, China—renowned as the world's fishing tackle capital—Histar was founded in 2012 with a mission to revolutionize lure fishing. Dedicated to developing and selling an extensive range of high-quality fishing tackle, outdoor products, and terminal tackles, Histar has consistently adhered to its brand concept of continuous technological innovation and prioritizing the lure fishing experience.

The Journey of Histar

The journey of Histar began with its founder, Mr. Jin, who embarked on his lure fishing adventure in 2012. Passionate about promoting lure fishing, he established the Histar Lure Brand, focusing on product research and development, innovation, and personally participating in the design and testing of products. His dedication to creating market-user-centric fishing gear, coupled with excellent performance and cost-effectiveness, has led Histar to gain rapid popularity within the lure fishing community.

High-Quality Fishing Products

At Histar, we strive to create superior lure fishing products through relentless innovation in production technology. Our product line includes fishing rods, reels, lures, lines, hooks, and clothing, all designed to provide anglers with the best fishing experience. We are committed to promoting lure fishing culture and driving its development, aspiring to become a leader in international lure fishing products.

Our Strength and Achievements

In 2019, Histar bolstered its capabilities by establishing a research and development team comprising 70% professionals with over 10 years of experience in the fishing tackle industry. This expertise has culminated in significant advancements, such as the creation of the ultra-lightweight Aurora Micro Air spinning reel, incorporating patented 3D floating magnetic brake technology. We have also incorporated premium materials like "TORAY Toyo" carbon cloth, "T1100G," and "M40X" functional carbon cloth into our fishing rods. To date, Histar has obtained 282 national patents and 136 international patents.

The Future of Histar

Looking ahead, Histar remains committed to creating more high-quality fishing gear, enabling more people to experience the thrill of lure fishing and promoting the growth of the sport. Our dedication to ecological optimization and sustained development ensures that our fishing activities are environmentally friendly.

Popular Products

Among our esteemed product line, the Assassins Travel Rods stand out. Crafted with 46-ton Toray carbon and Fuji components, models such as the Magician, General, Archangel, Wave, and Assassins travel rods have garnered praise and excellent reviews from customers worldwide. Additionally, our Aurora Air Baitcasting Reel, introduced in 2023, features a Bite Finesse System, a low center of gravity design, and a one-hand grasp size. Integrating the breakthrough patent 3D dynamic suspension magnetic brake technology, it effectively reduces line explosions, making it a user-friendly and highly satisfactory product.

Sponsorship and Global Impact

As a pioneer in promoting lure fishing, Histar actively participates in event sponsorships, furthering the culture and development of international lure fishing. Our commitment to globalization has enabled us to export our fishing rods, reels, lures, and other tackle to countries across Europe, the USA, Southeast Asia, Australia, Japan, Korea, the Middle East, Africa, and beyond.

We warmly welcome your cooperation and look forward to working together in the near future. Join us in experiencing the joy of lure fishing with Histar!